Land Rover Defender 110 poster
Format: vertical, horizontal.
Available in 30x40, 40x50 and 50x70 cm.
Frame not included. For custom sizes please contact me.
On 30 April, 1948, the freshly-minted Land Rover brand revealed its all-new model to the world at the Amsterdam motor show. Order books were opened, and with a price of £450, it was an immediate success. Some 8000 Land Rovers sold in that first year, and double that number in 1949. The British Army signing up to a big order probably didn't hurt, either.
The original Land Rover was all about rugged simplicity: straight body panels with minimal folds and simple curves, made from an aluminium alloy called ‘Birmabright’ (cheap, lightweight, and plentiful in post-war England) and painted in various shades of army surplus green. The box-section ladder chassis was strong, leaf springs were simple, and there was a free-wheeling permanent 4WD setup and low-range gearing.
The Defender name, despite its now legendary status, didn't appear until 1990, along with turbocharged diesel engines and five-speed gearboxes. The 200Tdi came first, while the 300Tdi and R380 followed in around 1994. The TD5 made its first appearance in 1999, then a Ford-sourced 2.4- and 2.2-litre diesel, along with a six-speed gearbox in 2006. Other than that, precious little changed. The windscreen remained flat, even the doors were the same size they had been since 1958. The chassis and body, although it changed length and mounting points for the suspension, stayed incredibly similar over those many, many years.
It’s what makes the Defender so special: a simple and now ancient design of traditional 4WD ingredients, which lasted over 70 years on the showroom floor. But, the lack of evolution also brought about its final demise.
Format: vertical, horizontal.
Available in 30x40, 40x50 and 50x70 cm.
Frame not included. For custom sizes please contact me.
On 30 April, 1948, the freshly-minted Land Rover brand revealed its all-new model to the world at the Amsterdam motor show. Order books were opened, and with a price of £450, it was an immediate success. Some 8000 Land Rovers sold in that first year, and double that number in 1949. The British Army signing up to a big order probably didn't hurt, either.
The original Land Rover was all about rugged simplicity: straight body panels with minimal folds and simple curves, made from an aluminium alloy called ‘Birmabright’ (cheap, lightweight, and plentiful in post-war England) and painted in various shades of army surplus green. The box-section ladder chassis was strong, leaf springs were simple, and there was a free-wheeling permanent 4WD setup and low-range gearing.
The Defender name, despite its now legendary status, didn't appear until 1990, along with turbocharged diesel engines and five-speed gearboxes. The 200Tdi came first, while the 300Tdi and R380 followed in around 1994. The TD5 made its first appearance in 1999, then a Ford-sourced 2.4- and 2.2-litre diesel, along with a six-speed gearbox in 2006. Other than that, precious little changed. The windscreen remained flat, even the doors were the same size they had been since 1958. The chassis and body, although it changed length and mounting points for the suspension, stayed incredibly similar over those many, many years.
It’s what makes the Defender so special: a simple and now ancient design of traditional 4WD ingredients, which lasted over 70 years on the showroom floor. But, the lack of evolution also brought about its final demise.
Format: vertical, horizontal.
Available in 30x40, 40x50 and 50x70 cm.
Frame not included. For custom sizes please contact me.
On 30 April, 1948, the freshly-minted Land Rover brand revealed its all-new model to the world at the Amsterdam motor show. Order books were opened, and with a price of £450, it was an immediate success. Some 8000 Land Rovers sold in that first year, and double that number in 1949. The British Army signing up to a big order probably didn't hurt, either.
The original Land Rover was all about rugged simplicity: straight body panels with minimal folds and simple curves, made from an aluminium alloy called ‘Birmabright’ (cheap, lightweight, and plentiful in post-war England) and painted in various shades of army surplus green. The box-section ladder chassis was strong, leaf springs were simple, and there was a free-wheeling permanent 4WD setup and low-range gearing.
The Defender name, despite its now legendary status, didn't appear until 1990, along with turbocharged diesel engines and five-speed gearboxes. The 200Tdi came first, while the 300Tdi and R380 followed in around 1994. The TD5 made its first appearance in 1999, then a Ford-sourced 2.4- and 2.2-litre diesel, along with a six-speed gearbox in 2006. Other than that, precious little changed. The windscreen remained flat, even the doors were the same size they had been since 1958. The chassis and body, although it changed length and mounting points for the suspension, stayed incredibly similar over those many, many years.
It’s what makes the Defender so special: a simple and now ancient design of traditional 4WD ingredients, which lasted over 70 years on the showroom floor. But, the lack of evolution also brought about its final demise.
